A Long Day With Great Takeaways

Not a slide you usually see at a corporate event!

As I alluded to a couple of days ago, I spent the first part of this week away from my family on a business trip. I don’t travel much during the year but the spring usually brings about at least a couple of flights to various parts of the country with the most recent airport jaunt bringing me to Austin, Texas. And while there were many meetings during my day and a half in this interesting town, there are a couple of presentations that really made me think about some of the topic that I routinely encounter every day… money and public relations.

The first presentation that I attended was the keynote for the event by Peter, Lord of the Skies, Shankman. Over the years I have heard various opinions about this person from a plethora of people throughout our common industry. Some of those thoughts have been less than favorable while other endorsements have been, to put it mildly, glowing. Personally, I have had only the occasional correspondence with him over the years going back to the early days of HARO, so I never was really able to form any sort of strong opinion.

However, having now been present for one of his presentations I must, at the very least, give him a tremendous amount of credit for his ability to deliver a concise and easily digestible message. When it comes to PR, marketing, branding, and customer service there are great presentations and there are lectures that have you looking for the door, or the bar, about ten minutes into the talk. He was definitely in the former category. In fact, I can relate to much of what he said including the simple mantra to brand everything… I guess you could say that this blog goes a long way in achieving that goal. The other simple lesson gleaned from his ADOS style was that there is always a means to accomplish your goals as long as you are willing to put forth the effort and make time work for you.

The second session during the event that has left me with lingering thoughts was toward the end of the day when David Wolman, Contributing Editor of Wired, who spoke about “The End of Money”. His book by the same title is one that I will certainly have to pick up some time soon but the presentation was definitely enough to get me thinking. While the main impetus for this exploration was the simple fact that is costs the US government more to produce certain denominations of currency than the actual face value of that same coin, the historic as well as present perceptions of currency where a fascinating juxtaposition to the commonly accepted norms of money.

This immediately had me thinking about the value that information and access to information has in today’s society… a return to a norm not seen in nearly a hundred years. Also, given the publication for which he writes, another topic that kept forcing its way to the forefront of my mind is the simple irony that a publication named “Wired” focuses more on wireless and mobile rather than actually wired technology. I know, random thought.

Both Shankman and Wolman proved to be very engaging both from the stage and when I spoke with them one on one after the spotlights had dimmed. However, more importantly, they were engaging to a wide array of people in the audience and also provided me with many thoughts to process, posts to write, and projects to start. It was a long day on a short trip but one that was definitely successful and productive both personally and professionally. Don’t know if I could have asked to accomplish much more… well, a few more hours of sleep would have been nice and having my family with me would have been great.

I really had an early flight home.

Something A Little Different At The Office

Every once in a while there is something a little different that happens at the office. Well, not at the office necessarily but with our clients. I’m not talking about anything major just a minor change in the routine. This was the case last week when we took a momentary step back from our usual public relations duties and assisted in the creation of a video case study. For me, this was a first, as in all my years of experience there has been an odd gap in this area… plenty of written case studies but nothing that was committed to film.

Unfortunately, due to a previous obligation, I was not on site for the shooting of the interviews or the organization at work but I have been taking part in about every other aspect of the process from coordination to script creation. Come to think of it, it has been some time since I have been involved in writing for the camera as I believe the last time I ventured into that genre was during a screen writing class in grad school the lessons and techniques from which I am still employing today.

Of course, while some may see the filming as the culmination of our work. It is really on the midpoint at best as there has certainly been plenty of work prior and there is still a multitude of objectives that must be met afterward. This includes editing, dissemination, publication, and making sure that everything is ready to go for a trade show in a couple of months. Additionally, this project might lead to similar projects with a few other customers down the road including the possibility of filming at the aforementioned trade show. It just goes to show that most of the time great work leads to more great work.

In the week since the raw footage was captured, it has been a waiting game as we are all eager to see the resulting product. We pretty much know what to expect but nothing is ever certain until you see it for yourself. In the meantime, many of those other projects are slowly unfolding and there has been a plethora of other projects both for this client and others that have occupied my time and my mind. This includes some upcoming travel and a few things that are finally coming to fruition. All of these things took a considerable amount of time and energy to get done but, in the end, our clients are happy which means we are doing our jobs and exceeding expectations.

A Good Ending To 2015

Things were a little hectic at the office in December. It is usually a busy month but this year it seemed to be more jam packed than usual. There were also a few pleasant surprises scattered across the weeks that had me wanting for the month not to come to an end. And all of this really started months before in our planning process.

At the beginning of the year, we put together general outlines for the public relations and media activity for each of our clients. While nothing ever goes exactly to plan, we have a good handle on where the high and low points are going to be during the year. What this means for us is basically we are able to adjust our focus slightly from month to month depending upon whether more research, input, writing, or media outreach needs to take place. Well, December is not a time to be prepping, the final month of the year is one of action.

The conversations that I have with those in the media during this month are the ones that will color the following year and being able to provide them with what they want, within the frame of our pitching efforts, is what can make or break the season. And I make it a point to make everyone happy with the outcome of our outreach. By the end of the month we were able to provide publications with some great interviews and articles and our clients were happy to see themselves included in publications such as CNBC, Yahoo! Finance, The Chicago Sun Times, The Arizona Republic, USA Today, MSN Money, and Credit.com.

It was a great way to end the year and our clients entered the new year with a pleasant sense of satisfaction. For me, it was nice to be recognized by the clients for not just the work that we did in December but throughout the year with our clients seeing an increase in coverage, year over year, of approximately 40%. Back in the office, it was also the time of year when the owner of the firm recognizes all of us for the hard work and long hours that we put in throughout the previous year… it was time for the annual bonus which is always welcomed and greatly appreciated.

However, with all the great things that happened at the end of the year, it was also time to start thinking about the overarching annual plan for 2016. Not only are we coordinating those hours allocations mentioned above but also setting the goals for the new year. 2015 was great but 2016 is going to be even better and I am already excited to see the results.

Don’t Be Albert Brooks!

All the extra hours at the office and at home this week came to a head today as many of my colleagues were out of the office at a client meeting in Judgement City. Actually, it was more than a meeting. We have spent the last couple of weeks preparing for our defense as our client (at the direction of someone else in the company) opened up the business to a variety of public relations firms. Thankfully, we not only have the knowledge and relationship to back us up but we have the results to demonstrate the work that we have put into this account over the past year.

Having previously met with this particular client and with everything that is swirling around in my life right now, we all agreed that I should stay at the office and make sure that someone was actively working on the account while we were also defending the business. It really was an odd feeling sitting at my desk and pitching another great story while my colleagues were making our case. However, no matter how unique the situation, I still had a job to do and so I put my head down and pushed like I have every other day of the year.

So during the middle of the meeting, I am sending emails to our client of the opportunities that have been secured and the interviews that have been requested. Nearly every person in the room was receiving the same email demonstrating another successful product launch as the challenges were fielded in a small conference room. We all had a job to do today and frankly I am glad that I was back in the office doing what I know how to do best… getting media coverage.  

While this is going on I could help but think of Albert Brooks in Defending Your Life. Actually, it is more along the lines of the Meryl Streep character in that movie when everyone knows that she lived a full life without fear but she still has to go through the process and stand trial anyway. While I certainly would have liked to have achieved more over the past year (this is the common disease that every successful person and firm in this industry shares), the work that we did get done could not have been matched by another firm.

The meeting is over and soon the week will be coming to an end. Now we wait for the decision while we continue pitching, scheduling, and producing the results that we have been since the relationship began. After all, this process is nothing new and we still have a job to do.

Happy Work Anniversary!

Every day when I log on to LinkedIn I see the various status updates from my connections. One that often crosses the screen is the work anniversary. A couple of years ago I missed seeing that update on my account but today that changed as it has now been exactly one year since I returned to my chosen profession.

I still remember the moment that I met my boss for the first time. There was something very different about that interview as she had a genuine interest in not only my work history but who I was and why I enjoyed working in PR. I am not your usual PR professional so being able to talk at length about what I am able to do and how I apply my trade was something that I was glad to share. It was during that interview when I realized that she was looking for something more than just an employee.

This was in stark contrast to the PR environment that I first started in while working in Manhattan. There it is commonplace for people to jump from job to job, firm to firm, just to move up and change things around. That is not what I wanted. I enjoy the profession but that part always seemed against my character. Call me old fashion but I always wanted to work at a company where I could stay for a long time.

A couple of months later, she brought me in for another interview. I still remember walking into the barren office space, announcing myself when I walked into the empty room, and finally being able to sit in the conference room and talk things over with her again. While we had only met once before, we picked up the conversation as if we had shared the same office for years.

I was excited to get started and to rejoin those who occupied the day light hours and enjoy going to the office every day to apply the skills that I have acquired over the years. This office, this company, was a fresh start for both of us and while it has been a lot of work during this past year, I have enjoyed every minute of every day (despite the occasional gripes). It is nice to once again take pride in my work and feel a sense of ownership at the end of the day.

My work anniversary coincides with the company anniversary and to see what we have all built together is something that I take great pride in. While there have been a lot of changes over the past year it is nice to have this one constant offering some stability to the craziness. The year has flown by and I am looking forward to many more years working for the same company and enjoying every day at the office.

Extensive Meetings, Marathon Calls, And Early Mornings

It may be a bit crude but it fits and its funny.

In hind sight, the past few weeks have been a bit of a blur merging together into one continuous memory of a meeting. In addition to the usual daily duties and account work, a few of us would lock ourselves in the conference room and hash out, sometimes vigorously, a public relations plan for a new prospect. This was all stemming from my business day trip back in May.

For hours we would go back and forth starting with the high level view and basic outline. We would take a couple of days off to research and make our own suggestions (margin time as I like to call it) and finally we would come together for the detailed dive into what needs to be said, what needs to be reworded, and pull together what strategies would work best to achieve what the prospect thinks they want and what we know they should want. Fortunately, in this instance, there was a synchronicity to these objectives.

All told, we each spend approximately fifty hours in meeting over the past couple of months pulling all of these things together. This culminated in a conference call yesterday when we were finally able to present the results of our hard work. This is always a time of uncertainty but we present the plan with confidence and emphasize the process and experience that has brought us to our conclusions. However, you have to keep in mind, while this was a time consuming step it was only the first of many (second if you count the initial input).

While the prospect agreed with what we had presented, there were still a number of things discussed that we will have to incorporate and a few things that we will have to change. And, of course, every presentation has a speed bump here or there and this one certainly had a big one as the recent investors in the company have just now informed us of an open competition and that many other proposals have been received. With the only honest and realistic plan on the table I am confident in our future with this company but it still means that there is even more work that we are going to have to complete and more meetings that will keep us in the conference room for the next couple of weeks.

It looks like a few more long days at the office presenting me from arriving home before the summer dusk and probably at least one or two early morning conference calls like the one that was scheduled this morning for 7am. While I am undoubtedly biased, I know that we are the best firm for the business and I know that the long discussions and even longer hours will pay off in the end. But, for now, it is time to relax when I can, work when I am able, and sleep during those rare instances when the luxury of time is in my favor.

Keeping In Touch... Not Such A Simple Concept

A large part of my everyday job is very simple… it is basically to keep in touch with people, clients and reporters, and make sure that they know everything that is going on. Some call it pitching and for the sake of making it easy I do to but it really is a matter of keeping communication going and talking to people. After all, there is only so much selling that you can do before someone just tunes you out and starts thinking about how they can get you off the phone.

However, as I previously mentioned in my blog yesterday, while I am constantly talking and writing while at work, some of the other connections that I have most importantly friends, have suffered a bit in my desire to keep working and pushing myself harder and harder. While I have made a little bit of progress as of late in getting in touch with friends whenever I have a minute or two here or there, there is still a lot of work that needs to be done. If only I had more hours in the day.

The way that I approach my job is not really a common practice for most people in the industry (at least most people that I have met over the years) but it has been working for me. I enjoy talking to people, getting to know them, and seeing if there are commonalities we share beyond the work that we do with a given company. I try to do the same thing with clients when given the opportunity as well. After all, success in this business is reliant upon the relationships that you form with people.

By approaching my job in such a way there are moments when I get a call or an email from reporters and editors and before we delve into business we see how the other is doing, any plans, and anything that may have happened since the last time we spoke. Without a doubt, talking to the media is my job but it is also the job of every other PR person out there. By treating the media as people and not publications or positions, there is a greater possibility of them actually talking to you and you looking forward to reaching out to them. Do that enough times and you have made a professional friend.

As has been a common thread in many of the posts since I began this blog, this is another instance where I need to keep seeking the middle ground. I can’t have work completely dominate my ability to keep in touch with people… there are many friends that I haven’t spoken to in some time. Actually, sitting and thinking for a few minutes, there are many that I can’t remember the last time that I actually heard their voice. Keeping in touch seems so simple until the day you come to the realization that you are only using ten percent of the numbers in your cell phone. Time to get that percentage up.

That Didn’t Last Long…

Moments after I posted my last blog the routine workday was cast aside for the scrambling that all too often occupies my work days. It is one of those frustrating cogs that may slow the progress but nothing that can’t be cleared with some hard work and, in this case, putting forth the effort to keep the opportunity alive. This, among other things, is what occupied my day… a day that was anything but routine but one that, in the end, balanced out. After all, the goal is to maintain balance.

In this instance, a customer decided to back out of a story with a large publication due to the potential exposure that comes with a high profile feature. On one hand I completely understand, on the other I am left with a ‘what the heck’ feeling as it is an opportunity that came about after considerable effort. Many would even say “I would definitely do it if given the opportunity” but that is not what I do. I can recommend from a strategic standpoint and highlight all of the benefits of such an opportunity but it is ultimately not my decision.

We work on behalf of our clients and, in this case, their customers. Our job is to balance the media opportunities with their goals, find the best matches, and pursue them until they happen. At the same time, there is a tremendous amount of trust that companies put in us to do what is in their best interest and that is what we do, not what we aim to do, this is what we do on a daily basis. Routine or chaos this is always the underlying current to the work that is done on any given day.

While many may see this as a somewhat restrictive position to find yourself in, it is anything but that and, in fact, there is great freedom in the work that I do. Both the strategy and creativity that we employ are limitless and has led to complete shifts in both perspective and approach of certain topic internally and, more importantly, in the media. How else are you going to keep it interesting when you speak to the same industry publications time and again about the same company?

You need to bring strategy, creativity, and energy to the process. All feed off of one another and being in an open work environment and with clients that understand, or attempt to understand, our role, support our process, and value our expertise. When you step back and look at the job, routine has nothing to do with schedules. Routine, in the best sense of the word, is bringing those three drivers with you to work, into meetings, and convey over the phone every day because those three things equate to passion. Passion is what you need to work in PR because passion is what gets results.

Back To The Monday Routine

After the craziness last week it was nice to the usual Monday routine. Come to think of it, we haven’t had a ‘normal’ Monday for some time now as we have been jumping from one project to another which pushed back our usual slate of Monday internal meetings to later in the week. While things are still as busy as ever, the lineup of meetings seems to have returned to their usual timing.

However, heading into this week I feel as though I am finally returning to normal and the deteriorated PR skills from my extended time away from the industry are beginning to regenerate. They have been there from the time I started this current job in one form or another but now there is marked growth with a return to my former productivity and efficiency within reach. It is hard to explain but I think the best analogy, and a clichéd one at that, is that if you let a car sit for a year it is going to take some time before you getting working efficiently again like it’s supposed to. Sure it will probably run as soon as you turn it on but there is going to be a lot of things wrong with it that you are going to have to address one by one. Eventually everything is fixed and things begin running smoothly again, like they should be.

Awkward analogy, part of one. Awkward analogy, part of one. Your blog post is ready.

After the success of last week now in the past, it is time to work on the other projects that have been put off or passed off over the last couple of weeks. With that said, there are still many opportunities that have come about from the work done and the meetings held last week with will be in addition to what is usually in the growing pile on the desk. But now there is a schedule that I can rely on until it is drastically changed over and over again. Hey, that is the business and industry in which I strive and what keeps things interesting during the week.

So, the routine survived today which is not bad. Sometimes you have to have a predictable day that allows you to cope with the insanity of the ‘normal’ schedule. I don’t know how long this planned out week will last but until the schedule falls apart I am going to enjoy the predictability for as long as it can hold out (or until we can’t take it anymore). Hey, we are a unique group of people, those in the PR industry, and sometimes we are at our best when the schedule goes to pot so when things are calm for too long we have to switch it up to maximize our productivity. I never said we were a normal bunch.

Half-life Of Humor

There is always something that happens during the day that throws you a little bit off. To a certain extent, everyone experiences this on a daily basis. Some a little more, some a little less. This is how we gradually learn how to deal with those instances and move forward without much interruption. However, the real challenge, at least for me, is making sure those moments don’t interfere with the client. The best solution for me was simply to make the client laugh.

Making them laugh eases the impact of whatever news that you have for them. It makes the bad or unpleasant news a little more palatable and makes the good news that much better. Sometimes it can even do wonders for minor errors in a document, email, or other collateral during the draft stages. This is also where creativity comes into play. Basically, you can either take errors at face value or you can transform them into a joke. When done well it can be a great thing that makes everyone’s day better if for only a minute or two.

With that said, there is a line that you can’t cross and you have to know what kind of humor that will work with each person. If a situation gets to a certain point a joke or simple moment of attempted levity can do much more harm than good. Also, the same negative impact can occur when there is a complete mismatch in sense of humor. Thankfully, I have, thus far, been able to match up the humorous comments with the individuals with a fair amount of accuracy. Except for George from Georgia but he is a real prick. There have also been people like George that I don’t even attempt to go that route as the chance for success is far too slim.

The half-life of a joke is also something to consider. Today I made a comment which was received well. I used it once in the morning in response to an innocent typo in a document we were reviewing and everyone in the email chain received it well. At the end of the day, there was an opportunity to neatly fit the premise into another email with the client. It worked again. However, that joke is now spent. Most likely, I will not be able to continue the world play without it seeming forced.

Sometimes you just have to know when to stop!

Shifting Priorities

When a door closes pick another one to open!

Yesterday was a hectic day at the office. Really nothing earth shattering in that statement. That pretty much sums up every day at work for me. But yesterday was a little different than most as it left me scrambling to adjust my list of priorities for the foreseeable future. Every PR firm has clients come and go. It is the nature of the business and something that is to be expected. While I prefer the former, the latter can sometimes free up some much needed time to ramp up other projects for other clients.

However, I absolutely hate seeing a client go especially when the business/product is something unique that is certainly going to continue to be a huge success. While there seems to be specific reasons for every client departure they vary greatly from company to company. The only thing we can do is make sure that things are taken care of on our end so that if the company does move on we can look at the decision as something that is out of our control.

I have seen and heard all different kinds of ‘reasons’. Sometimes it is a shift into a new direction, sometimes is a personal connection/contact they have with another firm, sometimes it is a matter of style. It all comes down to the fact that while from the outside PR can seem like an industry that is impersonal and monotonous or, more precisely described to me, “a business of repetitive acts both in form and practice” that really doesn’t come close to what we really do. Some have even said that it is easy.

For those that have any experience in the industry know just how personal this business can be if you truly invest in your work. Most days it is a one on one discussion during which you get to know the person on the other end of the phone, table, or computer screen. At the same time you are trying to bring them along on the story you are trying to tell. If you believe in your clients, you enjoy talking to people, and you respect the publications you are reaching out to this can be a very personal process.

A certain amount of pride and appreciation is experienced with every placement not because your name is anywhere in the text (as a PR professional you don’t want your name anywhere near the text) but because you have done your job and got the story out into the world. You do it for the client. The same can be said when you produce content for a client and you craft the messaging in such a way that grabs someone’s interest while hitting all the points that need to be addressed.

I guess this is why the creative side of me enjoys this field as much as it does. While there are undoubtedly routines in my day (like any industry or occupation) there is a tremendous amount of creative freedom and personality that, when applied properly, can produce exceptional results. And it is because this is such a personal profession for me I hate the few times I have experienced when a client has left. But when that does happen, as it just has, it does allow me to share that passion with another company and gives me the excuse to get to know a completely new group of people. So I guess you could say that it is both a really good and really bad situation but I am going to do my best to focus on the positive.

When The Alarm Doesn’t Work…

My schedule on Tuesday was one that no one who values sleep would look forward to. After getting off from my night shift I was going to change and head to the office with the goal of getting there around 10:00 AM. I was going to leave around 2:30 or 3:00 so that I could sleep for a two to three hours before heading off to the lodge for a 7:30 meeting. If I was lucky things would go quickly and I would be able to catch another hour or two before heading back to work at midnight.

Well… that didn’t happen. The day started off in the right way as I got to work about 15 minutes early and starting addressing a few things on my list right away. However, by the end of the morning I was in the midst of pitching and the schedule was looking optimistic to say the least.

Having found a good point to take a breather in the middle of the afternoon I got in the car and headed back to the apartment. Maybe the schedule could be redeemed…. My mind would have none of that. Throughout the drive home I kept thinking about whether I was missing emails and who I needed to follow up with right away.

By the time I got to Bala Cynwyd, I was wide awake so I went into the office, got my computer out, and started sending out and responding to emails. I thought I had only stopped to work for a minute or two but when I glanced at the clock it was already 4:30 and my energy immediately left my body as if carried off by a sudden breeze. It was time to sleep so I set my alarm for seven, got into bed, and said good bye to the world within a minute of my head hitting the pillow.

The next thing I half remember is my wife coming home around eight, saying something about missing lodge, and reaching for my phone which had not moved since I fell asleep. I don’t even remember if I responded. Fortunately, when she reached for the phone she reset my alarm so that I could get up for work in another three hours. I hate missing meetings but sometimes your body simply vetoes your plans and that was the case last night.

It was probably the best thing for me but it still annoys me that I wasn’t able to pull through this week without any alterations to my schedule. At least now it’s a short term problem as my last weekday shift is tonight. Finally, I get to live, work, and feel like a human being again. Something I have been looking forward to for a long time.  

PR CPR

Get your club back into rhythm.

Just a few thoughts stemming from a district meeting I had last night in King of Prussia....

Public relations and communications are an important part of any successful company or organization and Rotary is no different. Too often, this is something that is overlooked both at the club and on the district level but that perspective is slowly changing and those of us in District 7450 are doing our part by encouraging our fellow Rotarians to make that mental transition. However, this is a transition that is going to take a lot of time and a lot of energy.

The mentality that exists within most clubs, particularly smaller ones, is that the focus needs to be entirely on the service side of things. Those items or tasks that are necessary to promote the club itself are secondary. This is why many of us struggle with both membership and fundraising.

Unfortunately, there is also the generational and technological disconnect that exists in the membership which hinders the adoption both of methods and strategies essential for growth. Obviously, things need to change and they need to do so in a big way. The question is how do we implement such change into a system and a population that is hesitant to embrace a new way of holistic service to the community, club, district, and one another?

Change needs to be a step by step process not a mandate. A perfect example is social media. Many members are uninterested in having a Facebook profile and don’t see the need for one. The task then becomes to create the need. Show them why it would be a good thing to have in their lives both personally and regarding their Rotary involvement.

Maybe they want to see all the pictures of their grandkids, maybe they want to meet new people, maybe they want to get more involved in their service but are unable to make a regular time commitment. Demonstrate the value it can have in their own lives and they will better understand the need for the club to have a presence as well. It is not a guarantee but you will, most likely, reach at least a few members with this approach.

Traditional media is also something that needs to be high on the priority list and while it may take greater effort it can also carry with it a greater impact on your club’s exposure. Most clubs, large and small, promote large events and service projects to the local main stream media but that is only part of the story. Clubs need to write about and disseminate information regarding the weekly guest speakers as well as the induction of new members at the very least. Remember, if your club’s name is seen one time it’s a good thing but when people see your club regularly then you are entering into the realm of PR. This is when you are seen as an integral part of the community.

There are numerous other topics and details that can be discussed around the subject of PR and communications and many of them I have either already covered (here and here) or will be covering in the future. But, for now, I will leave you with the above topics for consideration and I encourage you to get involved by finding new ways to promote your club and to promote Rotary. There is no question that we do great work as Rotarians but sometimes they can go by the wayside if no one knows about them so let your voice and your club’s voice be heard.

Back To Basics

It had been a long time since I wrote a pitch and dialed reporters and heading into this week my nerves were making themselves known. I don’t know why it is. I guess it is just a simple fact of time off playing with my mind and the trials of the last year swimming in the shallow end of the gray matter.

While it took me a few minutes to collect the words and summarize the press release into the pitch after that it was second nature to me. Some things you just don’t forget how to do. I even felt more comfortable than in previous experiences in just talking to editors and reporters rather than trying to pitch them.

I think that, in the end, the time off was good for me. Time away from the industry spent in various other sales and customer service roles has made me better at what I love to do. Those jobs have enhanced my passion for my career and they have helped me to hone the lesser of my skills to the point that I am able to feel an instant confidence in the office.

I still question things from time to time but that is simply a matter of getting back into a routine and learning a new process of how things are preferred at my new company.  It is much like someone who knows how to write but has to adjust to using AP rather than MLA. You get the gist of it right away but sometimes you find yourself falling into an old pattern.

The main thing however is that I am happy to work on things and adjust my approach. There will always be things that I can improve upon but nothing I can’t work on. In fact, I am looking forward to long days at the office. It is amazing the things that you miss when you have been away for so long.

A week into the new job and despite the transition period I am in at the moment as I finish up my nights at the front desk I am excited to stay up and go to the office. I gladly sacrifice sleep for the feeling of comfort and belonging that I experience doing the work. Speaking of work, it is now time to walk around the corner and knock out another shift. Only four to go but I’m not counting.