Showing posts with label dissemination. Show all posts
Showing posts with label dissemination. Show all posts

Saturday, February 27, 2016

Something A Little Different At The Office


Every once in a while there is something a little different that happens at the office. Well, not at the office necessarily but with our clients. I’m not talking about anything major just a minor change in the routine. This was the case last week when we took a momentary step back from our usual public relations duties and assisted in the creation of a video case study. For me, this was a first, as in all my years of experience there has been an odd gap in this area… plenty of written case studies but nothing that was committed to film.

Unfortunately, due to a previous obligation, I was not on site for the shooting of the interviews or the organization at work but I have been taking part in about every other aspect of the process from coordination to script creation. Come to think of it, it has been some time since I have been involved in writing for the camera as I believe the last time I ventured into that genre was during a screen writing class in grad school the lessons and techniques from which I am still employing today.

Of course, while some may see the filming as the culmination of our work. It is really on the midpoint at best as there has certainly been plenty of work prior and there is still a multitude of objectives that must be met afterward. This includes editing, dissemination, publication, and making sure that everything is ready to go for a trade show in a couple of months. Additionally, this project might lead to similar projects with a few other customers down the road including the possibility of filming at the aforementioned trade show. It just goes to show that most of the time great work leads to more great work.

In the week since the raw footage was captured, it has been a waiting game as we are all eager to see the resulting product. We pretty much know what to expect but nothing is ever certain until you see it for yourself. In the meantime, many of those other projects are slowly unfolding and there has been a plethora of other projects both for this client and others that have occupied my time and my mind. This includes some upcoming travel and a few things that are finally coming to fruition. All of these things took a considerable amount of time and energy to get done but, in the end, our clients are happy which means we are doing our jobs and exceeding expectations.

Thursday, October 29, 2015

You Have Been Wheatoned!


There have been some moments from time to time when I have considered submitting a blog post or two to other publications for consideration. The impetus for these thoughts has always been quite simple… exposure. Because I keep this blog as a hobby and simply enjoy writing the posts, sharing my thoughts, and generally keeping track of life that is all I have really been looking for in the placements. This has always been my motivation with regard to all of my creative endeavors regardless of the genre or medium in which I seek dissemination.

This has always been my choice and when the tables have been turned, the few times that I have been asked for permission to reprint, I have gladly given that permission under a couple of standard contingencies… I retain the copyright and future reprint rights and that the article/blog post is properly cited to reflect the correct name in the byline or, as had been the case recently, the link back to this blog. Nothing groundbreaking or unreasonable. Would it be nice to get paid? Of course it would but, again, this is my hobby not the means by which I support myself and my family.

That is my mentality regarding the writing that I have produced and published in one form or another over the last decade and a half. No surprise, this is not a view that is shared by everyone which what drew me in to reading a blog post by Wil Wheaton, yes that Wil Wheaton, that was shared in my Facebook feed. In the post he writes about a recent encounter with a Huffington Post editor. The basic back and forth can be summarized simply in that Wheaton was contacted by the editor to request permission to republish a recent blog post for no pay but a lot of exposure. As Wheaton points out, it would be one thing if he submitted the article but they reached out to him in this case. Needless to say, he doesn’t need the exposure and declined their offer.

He then took to Twitter and posted a few tweets in quick succession:


The two above were also followed by the following tweet: 

“This advice applies to designers, photographers, programmers, ANYONE who makes something. You. Deserve. Compensation. For. Your. Work.”

This is something that I personally agree with and don’t agree with at the same time. I believe there is a fine balance when your creations are the source of your livelihood. One should get paid for that which they create but there also needs to be a means of advertising your creativity. Sometimes it is well worth forfeiting the nominal pittance that would be offered by a publication such as the Huffington Post in order to showcase your creative skills and gain greater exposure. Of course, I would still push for retaining the copyright along with the contributor byline.

Keep in mind that this applies to a wide variety of publications, situations, formats, genres, and skills. I say all this not ever expecting to have a blog post picked up by the Huffington Post (many of my views and posts don’t play well with the ideologies that are regularly on display on the site) but if I were ever asked I would stick to my usual requirements. In the end, whether you support yourself with your creative endeavors or you pursue them as a hobby, exposure can be more valuable than the pennies that would end up in your pocket if you hold your financial ground.

Friday, November 1, 2013

Let These Serve As Reminders

Even some unexpected moments can serve as perfect reminders of all that we have.

As we live our lives, go to work, spend time with family there are always reminders that pop every now and again that remind us to appreciate what we have and to remember all that we have done. The last couple of days have been accented by such reminders for me. It is both one of the privileges and trials of being involved in organizations that embrace such a wide variety of people of all ages and abilities.

The first email I received a couple of days ago was while I was working hard in Arizona completely immersed in the various meetings and classes I was attending. It was an email from the District Deputy Grand Master informing all the members of my lodge of the passing of one of our fellow brothers at an unexpectedly young age. I guess it hit pretty close to home as there is a lot more that I want to do in life and it is certainly going to take more than 15 or 20 years.

I don’t even know if all that I want to accomplish could even be accomplished in one lifetime but I at least want to give it a good shot and that is certainly not enough time to do so. It really is something that will make you think about things that you could have done differently, the time that you may have wasted, and the changes that you know you need to make but have been putting off for way too long. Essentially, why wait until the new year to make resolutions when, at this point, that means you would have let another two months simply pass you by.

Fortunately, the other note that I got was something completely different and, as a matter of fact, quite flattering. I keep this blog as a way of remembering and a means to allow anyone who wants to look into my life to do so at their leisure. I’m not the government and I am a pretty boring person so there is nothing really for me to hide. But every once in a while I will write something that has piqued some interest and that was the case today as one of my posts was reprinted in the Rotary District (7450) newsletter.

I had no idea that this was going to be done but I have also always had a standing policy that people are free to disseminate my writing so long as they give the proper credit and citation. That was the case this week and makes me think that maybe I am accomplishing some of the things that I want to do in life and maybe there is a chance that, when all is said and done, I will have made a positive impact.

Sometimes we get so caught up in going from one project or event to another and fail to see the overall arch of what is being done and the impact our actions have beyond our immediate reach. Sometimes we need these reminders, happy and sad alike, to allow us to step back and think about all that we have seen, said, and done in our lives. You may even be surprised by how far your voice carries.