A Good Ending To 2015

Things were a little hectic at the office in December. It is usually a busy month but this year it seemed to be more jam packed than usual. There were also a few pleasant surprises scattered across the weeks that had me wanting for the month not to come to an end. And all of this really started months before in our planning process.

At the beginning of the year, we put together general outlines for the public relations and media activity for each of our clients. While nothing ever goes exactly to plan, we have a good handle on where the high and low points are going to be during the year. What this means for us is basically we are able to adjust our focus slightly from month to month depending upon whether more research, input, writing, or media outreach needs to take place. Well, December is not a time to be prepping, the final month of the year is one of action.

The conversations that I have with those in the media during this month are the ones that will color the following year and being able to provide them with what they want, within the frame of our pitching efforts, is what can make or break the season. And I make it a point to make everyone happy with the outcome of our outreach. By the end of the month we were able to provide publications with some great interviews and articles and our clients were happy to see themselves included in publications such as CNBC, Yahoo! Finance, The Chicago Sun Times, The Arizona Republic, USA Today, MSN Money, and Credit.com.

It was a great way to end the year and our clients entered the new year with a pleasant sense of satisfaction. For me, it was nice to be recognized by the clients for not just the work that we did in December but throughout the year with our clients seeing an increase in coverage, year over year, of approximately 40%. Back in the office, it was also the time of year when the owner of the firm recognizes all of us for the hard work and long hours that we put in throughout the previous year… it was time for the annual bonus which is always welcomed and greatly appreciated.

However, with all the great things that happened at the end of the year, it was also time to start thinking about the overarching annual plan for 2016. Not only are we coordinating those hours allocations mentioned above but also setting the goals for the new year. 2015 was great but 2016 is going to be even better and I am already excited to see the results.

That Didn’t Last Long…

Moments after I posted my last blog the routine workday was cast aside for the scrambling that all too often occupies my work days. It is one of those frustrating cogs that may slow the progress but nothing that can’t be cleared with some hard work and, in this case, putting forth the effort to keep the opportunity alive. This, among other things, is what occupied my day… a day that was anything but routine but one that, in the end, balanced out. After all, the goal is to maintain balance.

In this instance, a customer decided to back out of a story with a large publication due to the potential exposure that comes with a high profile feature. On one hand I completely understand, on the other I am left with a ‘what the heck’ feeling as it is an opportunity that came about after considerable effort. Many would even say “I would definitely do it if given the opportunity” but that is not what I do. I can recommend from a strategic standpoint and highlight all of the benefits of such an opportunity but it is ultimately not my decision.

We work on behalf of our clients and, in this case, their customers. Our job is to balance the media opportunities with their goals, find the best matches, and pursue them until they happen. At the same time, there is a tremendous amount of trust that companies put in us to do what is in their best interest and that is what we do, not what we aim to do, this is what we do on a daily basis. Routine or chaos this is always the underlying current to the work that is done on any given day.

While many may see this as a somewhat restrictive position to find yourself in, it is anything but that and, in fact, there is great freedom in the work that I do. Both the strategy and creativity that we employ are limitless and has led to complete shifts in both perspective and approach of certain topic internally and, more importantly, in the media. How else are you going to keep it interesting when you speak to the same industry publications time and again about the same company?

You need to bring strategy, creativity, and energy to the process. All feed off of one another and being in an open work environment and with clients that understand, or attempt to understand, our role, support our process, and value our expertise. When you step back and look at the job, routine has nothing to do with schedules. Routine, in the best sense of the word, is bringing those three drivers with you to work, into meetings, and convey over the phone every day because those three things equate to passion. Passion is what you need to work in PR because passion is what gets results.

Modex Day Two: I’m Beat!

Day one at Modex was a success and, while exhausted and walking slightly above a stumble, I was looking forward to day two at the show. Today was ‘stop by’ day when I was looking forward to meeting the media members who were not able to set up a specific time during the week but assured me that they would stop by at some point during the show. Actually, there was also a scheduled video interview in the early afternoon that consisted of preapproved questions and some uncomfortable makeup.

By the time we departed the booth in the early evening we had added three more media interviews to the six from yesterday. Having spoken to nine publications in the past two show days, we all made our way up to sublevel three to partake of unique cocktails and relaxing conversations. This, of course, extended our day well into the evening and we were all ready to head off as a team and enjoy what has been a, so far, successful event.

It should also be noted that the attendance at the show today was much greater than that of day one and the constant waves of people reverberated back and forth across the hall with many of them stopping at our booth to find out more about the company and the technology. It is actually commonplace for the first day to be the lead up and the event to peak over the second and third days but something else coming into play was the fact that it wasn’t raining when the doors opened at 10:00 am. It may have been cold this morning but it wasn’t wet.

Sitting around the dinner table, at a restaurant right near the hotel and show location, it was the first time since we arrived on Sunday that I began to relax. I wasn’t, and still am not, at the lean back stage but we passed the point today of all the work previously put in starting to pay off. The interviews were happening, the coverage was beginning to come to fruition, and the client seemed satisfied with our efforts. It was time to breathe just a little bit.

Maybe the best part of this all is that this is already at a point that it has set the new standard for us to surpass next year and we still have a half day to go tomorrow. While I don’t expect a lot more, it would be nice to check one or two more media members off my list. Tomorrow will really determine if I will be able to lean back on the flight or if I will be wondering what could have been done differently in order to get one or two more people in the booth. I wonder which one it will be.

Cloudy With A Chance Of Modex!

I woke up this morning in Atlanta, Georgia and the sun is nowhere to be found. Honestly, I didn’t realize that fact until I made it down to the lobby and walked into the restaurant to have some breakfast to begin the day. Not having an extensive track record with trade shows, I was quite nervous about the day and also eager to get things going. Of course, that might have been the lack of nicotine as well.

After a breakfast that was actually pretty tasty, I ran back up to the room to grab my badge for the event and made my way back down to the ground floor to try and ease my nerves. With freshly washed hands and a mint tingling my tongue, we gathered in the lobby and braced ourselves for the dash to the convention center next door through the bitter rain which seemed to plan its fall to coincide with the beginning of the show.

We were right on time in our decent below ground to the showroom floor and the closer we got, with each successive escalator, the crowd seemed to become denser and denser. The local weather combined with the natural events in other parts of the country delaying and cancelling flights, it was a shadow of the 25,000 expected to attend but it was still a healthy flow. Finally on the floor, we turned left and headed to the booth arriving just as the first of many scheduled interviews was to begin.

Without a wasted second, the introductions began as soon as my foot hit the booth carpet. That first interview set the tone for the rest of the day as everyone was on time, the conversations we all productive, and it left us with a great relationship that we look forward to building in the future. The sum it up, the media thus far have all been fantastic and I am looking forward to speaking with each and every one of them again in the near future.

With meetings booked throughout the day, from the 10:00 am open to the 5:00 pm close, the day was over before we knew it and we were all walking out of the convention center wonder where the day had gone. We all went back to our rooms to recover for an hour before reconvening across the street for some wings, burgers, and libations. The evening was filled with relaxing conversation and was a great opportunity to get to know everyone a little better.

I enjoy these times when I am able to learn a little bit more about those I work with each week. After two hours of entertaining conversations where we were able to find both differences and commonalities with one another, we finally called it a day. Time to go back to the room, get some work done, and try to sleep as much as possible. Day one done and things couldn’t have gone any better. The fact that we didn’t have to deal with Philly snow again was just a bonus.

Job Insecurity – The Marco Polo Paradigm

Ever since my wife and I moved back to the Philadelphia area, my employment situation has been in flux. Since the beginning of 2012, I have had a couple of sales positions as well as my current position working the desk of my apartment building during the night. It has been difficult to land a job that was a good fit for me where I know I was adding value to the company and I enjoyed going to every day.

As many of us experienced during our childhood, I feel like I am treading water in a deep pool yelling “Marco” with the anticipation of hearing the response “Polo”. To this point it has been a one way discussion (no, I have not started answering myself). But, just as you did when playing the game, you keep calling until you get your bearings and find the right direction you need to travel. I know there are fish in the water I just have to catch one.

Throughout that time I have longed to return to my chosen profession, the industry I left to move back down here from Manhattan, Public Relations. Over the years, I found this profession to be rewarding both creatively and socially with writing and pitching being my two strongest areas. I thrived on finding ways to get the client’s voice heard and I enjoyed making the connections and getting to know reporters in order to make mutually beneficial introductions.

Of course, this is something that I have continued to do on a personal level both through Rotary, Masons, and other organizations. I have given both my time and creativity to help others and I continue to write for the sake of my own creative sanity. However, it would be nice to find a place, to find a company, where I could bring those to areas of enjoyment together again.

As many of you may have seen, I have posted an open position on my LinkedIn profile to this effect leaving the name of the company blank with the start day coinciding with the current month. PR is applicable to so many businesses and industries that I can’t limit my search… with that said, the recent trips that my wife and I have taken have opened my eyes to one of the logistical roadblocks that I have, until now, placed before me.

Prior to our explorations, I have limited my search to Philadelphia and the surrounding counties. Basically, I have been an idiot. Now I am expanding my search to include the entire southeastern part of the Commonwealth (Pennsylvania is a commonwealth not a state) as well as the counties immediately north of that area. With writing permeating the bulk of my educational and work experience, and where my natural talent lies, I am also opening up to a wide variety of opportunities where writing could possibly be the centerpiece of my efforts. I can always find a way to add PR and networking to the mix in some way, shape, or form (travel writing is an idea that comes to mind).  

For those of you unfamiliar with my background, please consider the following bullet points:

·        Seasoned PR professional with placements in both national and trade publications including (but not limited to) The New York Times, ComputerWorld, Forbes.com, Baseline (byline author), ReadWriteWeb, and Processor.com.

·        Experienced social media strategist accomplished in the creation and implementation of media campaigns simultaneously across multiple platforms.

·        Strong writing and editing skill set applicable to numerous industries with experience ranging from internal communications, speech writing, and press releases to bylines, reviews, and social media posts.

·        Diverse writing portfolio which includes publication in both print and online mediums ranging from poetry and short stories to blogs, editorials, and research pieces of a personal and business nature respectively.

·        Research experience encompassing a wide range of topics including (but not limited to) genealogy, Holocaust studies, public relations, and business and social media trends and statistics.

·        Accomplished public speaker, emcee, and event planner. 

·        Proficient in Microsoft Office, SalesGenie, ProfNet, BusinessWire, Cision, Factiva, and numerous social media platforms (and the business applications thereof) including Blogger, Wordpress, Facebook, LinkedIn, and Twitter.

·        Active in local community and nonprofit organizations with a wide variety of leadership duties and charitable causes.

So, I will finish this brief post / employment update by requesting your assistance. I am open to new opportunities, new challenges, and a new chapter in my career. If you happen to know of anyone looking for someone who possesses the above set of skill please reach out to me by sending me an email at seanmt4d@yahoo.com. Of course, I also enjoy the opportunity to meet new people so if you happen to be in the area or know someone in the area I would like to get together over a cup of coffee so that I can properly introduce myself. I look forward to hearing from some of you in the very near future.