Something A Little Different At The Office

Every once in a while there is something a little different that happens at the office. Well, not at the office necessarily but with our clients. I’m not talking about anything major just a minor change in the routine. This was the case last week when we took a momentary step back from our usual public relations duties and assisted in the creation of a video case study. For me, this was a first, as in all my years of experience there has been an odd gap in this area… plenty of written case studies but nothing that was committed to film.

Unfortunately, due to a previous obligation, I was not on site for the shooting of the interviews or the organization at work but I have been taking part in about every other aspect of the process from coordination to script creation. Come to think of it, it has been some time since I have been involved in writing for the camera as I believe the last time I ventured into that genre was during a screen writing class in grad school the lessons and techniques from which I am still employing today.

Of course, while some may see the filming as the culmination of our work. It is really on the midpoint at best as there has certainly been plenty of work prior and there is still a multitude of objectives that must be met afterward. This includes editing, dissemination, publication, and making sure that everything is ready to go for a trade show in a couple of months. Additionally, this project might lead to similar projects with a few other customers down the road including the possibility of filming at the aforementioned trade show. It just goes to show that most of the time great work leads to more great work.

In the week since the raw footage was captured, it has been a waiting game as we are all eager to see the resulting product. We pretty much know what to expect but nothing is ever certain until you see it for yourself. In the meantime, many of those other projects are slowly unfolding and there has been a plethora of other projects both for this client and others that have occupied my time and my mind. This includes some upcoming travel and a few things that are finally coming to fruition. All of these things took a considerable amount of time and energy to get done but, in the end, our clients are happy which means we are doing our jobs and exceeding expectations.

This Is Spring?

I took this picture as I left the office on Friday. 

As I drove to work on Friday I had to keep telling myself that spring was finally beginning and all of this will come to an end soon. The spring snow kept falling throughout the day seemingly more intense every time I picked my head up from my computer and looked out the window. Honestly, I was just thankful that it was happening on Friday rather than over the weekend causing some kind of delay in my travel plans.

When I arrived in Chicago yesterday I looked at the forecast to see what the temperature was going to be like over the next few days not thinking about the possibility of precipitation. Of course, they were predicting some more spring snow. It was going to be an interesting start to the week and to the trade show.

I woke up this morning wondering if the weather had blown through during the night. When I opened the blinds it certainly hadn’t blown through, it was still blowing. While there was only about 6 inches expected, the blizzard conditions coming off of Lake Michigan made for an interesting adventure just walking outside between buildings. The bus ride was interesting as well.

My boss took this picture from the bus as we made out way to ProMat this morning.

In addition to the disagreeable weather, the news was also reporting travel times of nearly 2 ½ hours from the airport to downtown. With the sideways snow still whipping through the air, we all anticipated at least a slow start to the show. While the expected inundation at the gate may not have come to fruition it was a surprisingly steady crowd and the morning saw a nice pace of interest at the booth. Of course, it makes me wonder what could have been had we been fortunate enough to have good weather.

With the snow having stopped sometime during the day, we all headed back to the hotel to put our feet up and relax for a few moments. After a few quick calls and several emails, it was time to head back down to the lobby to meet up for dinner. It is always a great feeling to get together at these moments with a client after a successful day and before I knew it we departed the delectable Park Grill and went our separate ways to reconvene in the morning.

Of course, as many of my days have lately, there was an interesting moment that concluded the night. As I was enjoying the surprisingly warmer evening (the temperature had actually gone up since the morning) I was approached by a rather gregarious man who was obsessed with my salt covered shoes. While apprehensive upon our initial encounter we were able to converse a bit and I eventually found out that I was talking with the Shoe Shine King of Michigan Avenue.

While I didn’t have much cash on me, only a couple dollars left from the day, he insisted that my shoes needed to be shined. So out on the sidewalk in front of the hotel, I put my foot on his knee and I ended up with shoes that haven’t looked this good in years. An interesting end to a day that had a rather interesting beginning. Hopefully, the shine lasts as long as the show.

The Hardest Part

There have been many difficult moments during these early days of parenthood with the hardest of which happening today. Last night I couldn’t sleep as I didn’t want today to come. I knew that when I woke up the morning would go too fast and my departure would arrive too soon. This morning I woke up knowing that I would have to leave my family for a few days while I traveled to Chicago for work.

The plane was scheduled to depart just after lunch so we all piled in the car around 9:30 so that there wouldn’t be any timing issues. With my wife behind the wheel I sat beside my son staring at him as the mile markers streamed by the window. It was a ride that seemed to go on forever and one that ended way too soon.

While he usually sleeps whenever he is in the car, this time was different. He kept opening his eyes and looking at me as if to catch one last glimpse before daddy had to leave. Each time this happened was just as hard as the last.

When we arrived I moved slowly to prolong the moment. I kissed my son and kissed my wife. Then I watched them drive away as I made my way to the terminal doors.  

Even with the cluster at the counter when I found out US Airways and American Airlines aren’t talking anymore, the confusion at security where there were no signs directing which line to get in, and the debacle at the gate when seat assignments were handed out to all passengers, I still kept thinking about the looks from my son each time he woke up in the car. It is a look that persisted in my mind throughout the day. Even later in the night during the client meeting and after that sending time with a friend that I haven’t seen in over 3 years, I was still thinking about my wife and my son.

It is interesting to think about the changes that have occurred since the last time that I was on a business trip like this. Last year this whole thing was still new having only been at the company for 6 months, it was just my wife and me, and the whole business travel was something with which I was still unfamiliar. While by no means old hat, it is just a different experience this year. Same company, similar trip, a new son, and reconnecting with an old friend.

Things are different this year. It is going to be a great trip and an excellent event but I know my thoughts will remain with my family. Three nights until I can see my wife and son again. Until then, I have to work and enjoy the pictures that my wife will certainly be sending me. Those are the moments to look forward to each day.

An Unexpected Work Email

Soon after my son entered this world my wife and I were both on Facebook sending the first photos of his arrival and chatting with some family and friends about his early arrival. While on the social media site I also came across an interesting message from a company that I had not worked with for over three years. At my previous public relations firm I had led the account for this company and every now and again I would read the updates posted by the CEO and send a quick message here and there about where I was and what I was doing. However, this message was completely out of the blue.

The note was very simple requesting my email address so that he could have his head of PR get in touch with me. I didn’t give it a second thought and gladly sent him my work email. As day turned into night and other events clearly taking precedence in my mind, I had forgotten about the brief chat by the next morning. A couple of days later, having just woken up from a less than refreshing sleep in a hospital bed, I opened my work email and found a message which filled in a few of the missing pieces.

As it turns out, the company was once again looking to invest in public relation in the US and I was one whom the CEO thought of to get the process moving. Keep in mind that this was my favorite company and CEO to work with in the past but since that time I had little contact with him. It was flattering to say the least that he thought enough of me to circle back after such a long time.

When I first started working with this company they really were in the early stages of development and exposure. Over time we worked together to hit a number of milestones both in the size of the company and the funding that it had behind its continued development. Since I last worked with them they have increased in size by over 400% and all the things that we talked about in the past of wanting to do were now coming to fruition.

Since those email correspondences, I have spoken with the company over the phone and provided a little more background on what I am going now and the vast capabilities of my current company. We are moving forward in this exploratory process and I am hopeful that we will be able to work together as this is still a company that I am very excited about and I want to be a part of the growth and immense potential that it continues to possess. However, at the very least, I am happy that the CEO felt the same about me and that all the things that we discussed over three years ago are now a reality.

Don’t Be Albert Brooks!

All the extra hours at the office and at home this week came to a head today as many of my colleagues were out of the office at a client meeting in Judgement City. Actually, it was more than a meeting. We have spent the last couple of weeks preparing for our defense as our client (at the direction of someone else in the company) opened up the business to a variety of public relations firms. Thankfully, we not only have the knowledge and relationship to back us up but we have the results to demonstrate the work that we have put into this account over the past year.

Having previously met with this particular client and with everything that is swirling around in my life right now, we all agreed that I should stay at the office and make sure that someone was actively working on the account while we were also defending the business. It really was an odd feeling sitting at my desk and pitching another great story while my colleagues were making our case. However, no matter how unique the situation, I still had a job to do and so I put my head down and pushed like I have every other day of the year.

So during the middle of the meeting, I am sending emails to our client of the opportunities that have been secured and the interviews that have been requested. Nearly every person in the room was receiving the same email demonstrating another successful product launch as the challenges were fielded in a small conference room. We all had a job to do today and frankly I am glad that I was back in the office doing what I know how to do best… getting media coverage.  

While this is going on I could help but think of Albert Brooks in Defending Your Life. Actually, it is more along the lines of the Meryl Streep character in that movie when everyone knows that she lived a full life without fear but she still has to go through the process and stand trial anyway. While I certainly would have liked to have achieved more over the past year (this is the common disease that every successful person and firm in this industry shares), the work that we did get done could not have been matched by another firm.

The meeting is over and soon the week will be coming to an end. Now we wait for the decision while we continue pitching, scheduling, and producing the results that we have been since the relationship began. After all, this process is nothing new and we still have a job to do.

Office Meetings And Decisions

Every once in a while we have a client come to our office to meet with the team that works on their account. More often than not, we travel to the client’s office but today we welcomed them to our little space for the first time. Needless to say, my day was dominated by the meeting and other internal sessions before his arrival.

While I have worked with many clients that I honestly dreaded whenever they were in the area and would hope that they would either somehow forget where our office was or not have the time to stop by, today was the complete opposite of that scenario. I thoroughly enjoy working for this client and we always have a great conversation whenever we are either on the phone or happen to meet face to face. That simple fact makes it very easy to work hard for the company.

Of course, when such a relationship is in place there are always conversations, brief as they may be, that have nothing to do with the company or work in general. It is those interesting times when we catch up about family, vacations, and even the random discussion that have previously popped up earlier in the day like your top ten movies that everyone should watch (he definitely got some bonus points for thinking of Hot Fuzz and Eternal Sunshine of the Spotless Mind and putting them on his list). All in good fun and even better since we all share a similarly dry sense of humor.

So, while I usually detest meetings that dominate my day, this one I didn’t mind at all and the meeting moved along rather quickly. In fact, time was moving so fast that I nearly forgot that I had an appointment early in the evening to check and see if the baby is still normal (surprisingly, more so than its parents still). So, while I hauled bottom to make the appointment on time, the rest of them headed north for a nice long night. Those are the best kinds of meetings when everyone is happy/content and the work day is done and I wish I had the time to go but family comes first and I am not going to start missing my child’s events this early in their life.

While I am sure there will be times now and again when I will miss something I will do my best to avoid those instances. I don’t need Harry Chapin rising from the grave saying “I told you so!”. I guess I have already started to change… even if it’s just a little bit… and preparing for the inevitable. With that said, don’t expect everything to change!

I Couldn’t Get The Timing Right Today

I begin this post as I have many others. It was way too early to be getting out of bed this morning but somehow, after about 4 hours of sleep, I managed to crawl out of bed and into the shower. While it may be a great time of day for some, five in the morning is not a good time of day for me. But, some work days begin earlier than others and today was definitely one of those days.

I was moving particularly slow this morning and quickly started running behind. About 20 minutes behind schedule, I got in passenger seat of my wife’s car, and we were off to the airport. We pulled up to the US Airways terminal with what I thought was plenty of time… that thought persisted until I got in line to go through security. 40 minutes and a security checkpoint change later and I was finally on my way to the gate. Normally I arrive at the gate in plenty of time to sit and relax before flying, this morning I didn’t even have time to hesitate, and I walk right onto the plane. Thankfully, I was pleasantly surprised with a front row, first class seat.

Surprisingly, given the fog, we took off on time. The next two hours comprised a large number of bumps, so I was told, and a lot of sleeping. Some people can work the entire flight, from gate to gate, like my boss sitting next to me. That is something that I have never been able to do. The best way for me to be productive is to get as much sleep as possible so that I can get work done later. By the time the plane touched down in Atlanta, we were running back on schedule. By the time the car service dropped us off at the client’s office, we were running ahead of schedule.

This is when the fun began. While the meeting was long, over six hours of constant discussion, it was a great back and forth both of information and opinion. This was a discovery and messaging meeting that is a fascinating thing to watch let alone participate in. By the time the information fire hose is turned off at the end of the day, you have all the information you need and a lot of ideas that you don’t. It is also a great opportunity to get to know the people at the company and find out a little bit about how they go about their work as well as a little about themselves which comes out is little drips throughout the day.

Before we had a real chance to breath, the day had passed and the car service was calling us wondering when we were coming down since they had been waiting outside for the past 45 minutes. Oops, time to wrap things up and head out the door. And just like that we were on our way back to the airport to catch a 7:50 plane back to Philadelphia. Even running behind and the notorious Atlanta traffic, we got to the airport with enough time to sit down for a quick bite to eat. With egg and cheese sandwiches and Pepsi (I know, I was shocked) in our stomachs from Der Waffle Haus, we walked over to the changed gate and got settled in our aisle seat in the middle of the plane.

Two and a half hours and some restless sleep later we were back in Philadelphia and waiting for transportation home. So, nearly 17 hours after my day started, I walked back into the apartment. Even though I was obviously dragging, I was wide awake and ready to get things going after an excellent day and meeting. However, my first business day trip (via an airport) is a little nuts when you think about it. Oh well, sometimes you have to do what you have to do and I prefer sleeping in my own bed and coming home to my wife. So, while hectic, it was a good day all around.

Not In The Job Description

 

Most of the people we work with on a daily basis understand the parameters of our job. However, there are a few people that we come across that really have no idea what it is that we do. Every once in a while I check my email only to find request after request for things do be done that do not fall under my job description nor does it fall under the services that my company provides. This is an all too common (usually from the same people over and over again)... we are seen as he corporate catch all when there is a shift in the in house marketing staff. Usually, when there is a vacuum in the marketing and sometimes sales side, we are for some reason the ones that they turn to.

As is probably clear by some of the things that I have written over the past year, I am not one to shy away from work. Frankly, I enjoy working and I am always looking for something that is a bit of a challenge, something that I may have never worked on before. But those are the things that I do in my free time. When a client is paying us for the work that we do, it is not in anyone’s best interest for us to attempt to complete a project, taking away time from the things that we are paid to do, without assurance that we would do the best job at it.

We know what we are good at and we know what we have much less experience with. This seems to keep getting lost in the communication no matter how clearly or bluntly it is stated. It just goes to show that sometimes communication is only as good as how much someone listens. We are all guilty of not listening and letting assumptions dictate our perceptions. Let me put it a different way…

We have all made calls to customer service for one reason or another. But, let’s be honest, usually it is because we have a complaint. The majority of the time we begin losing a little reality and assign authority or jobs to the person on the other line. We don’t really stop to think if they will be able to rectify the problem. We decide what their job description is without asking what they are able to do.

However, there are times when we call, listen, and have a conversation knowing full well that they may not be able to answer all our question or find a solution on the spot. And you know what… when you don’t make assumptions you might be surprised at the results. Comcast did that last week when I called to clarify my bill. Basically, I just wanted to make sure it wasn’t going to go up any more and, if need be, see if I could lock in the current rate. By the end of the call, after a nice conversation with Deb, I hung up with my bill reduced by about 40%.

So, before you call or email, be ready to listen to the response. Don’t assume the job description of the person on the other end. And even when someone us unable to get the project done, think about where there efforts will be focused and the results that will come from concentrating their efforts on what they are paid to do. When you work toward your strengths, maintaining within the prevue of your job description, your efforts will match the outcome.

Half-life Of Humor

There is always something that happens during the day that throws you a little bit off. To a certain extent, everyone experiences this on a daily basis. Some a little more, some a little less. This is how we gradually learn how to deal with those instances and move forward without much interruption. However, the real challenge, at least for me, is making sure those moments don’t interfere with the client. The best solution for me was simply to make the client laugh.

Making them laugh eases the impact of whatever news that you have for them. It makes the bad or unpleasant news a little more palatable and makes the good news that much better. Sometimes it can even do wonders for minor errors in a document, email, or other collateral during the draft stages. This is also where creativity comes into play. Basically, you can either take errors at face value or you can transform them into a joke. When done well it can be a great thing that makes everyone’s day better if for only a minute or two.

With that said, there is a line that you can’t cross and you have to know what kind of humor that will work with each person. If a situation gets to a certain point a joke or simple moment of attempted levity can do much more harm than good. Also, the same negative impact can occur when there is a complete mismatch in sense of humor. Thankfully, I have, thus far, been able to match up the humorous comments with the individuals with a fair amount of accuracy. Except for George from Georgia but he is a real prick. There have also been people like George that I don’t even attempt to go that route as the chance for success is far too slim.

The half-life of a joke is also something to consider. Today I made a comment which was received well. I used it once in the morning in response to an innocent typo in a document we were reviewing and everyone in the email chain received it well. At the end of the day, there was an opportunity to neatly fit the premise into another email with the client. It worked again. However, that joke is now spent. Most likely, I will not be able to continue the world play without it seeming forced.

Sometimes you just have to know when to stop!

Third Times Is The Charm (Or Is This Four)

Yesterday I had to leave the office much earlier than I usually do. I was in the car and on the road by 3:00pm. Not for anything bad, it was actually for a darn good reason even though I knew I would be sacrificing some of my evening in the process. Had I not double booked myself to be on two calls at the same time I could have held off until 4:00pm but sometimes those things happen and you have little choice in the matter so I headed out the door a hour early so that I could borrow some office space from a client for a call.

So, I got to my client’s office with about five minutes to spare until I had to get on the phone. Cutting it a little closer than I like but, hey, I made it and that is what really counts. While I was waiting for the call to begin, I pulled out my computer and started getting a few other things done. It’s great having access to a secure and reliable wireless network. The call went off without any issues, as I would expect from the people on the line. With about 30 minutes until my next commitment I had just enough time to get my tie on and prep for the next event, the reason I had to leave the office early which you know I don’t like doing.

A quarter to five and I could hear some very familiar voices carrying across the building. Knowing that things were obviously getting started a little early, I hurried myself back out to the car and dropped off my bag and coat, it was a mild evening, so that I wouldn’t have that clutter later in the night. On my way back, my colleague joined me and we entered the reception, mingled (with plenty of work mixed in) and awaited the Governor’s arrival.

That’s right, for the fourth time in the last six months, I was able to meet Governor Corbett and hear him speak as well as honestly answer every question that is presented to him. It was and evening when I wish my boss was able to attend as her views are similar to mine but she has yet to meet the Governor. With that said, her substitute representative, this being his first encounter, left that evening impressed by the fact that he finally met a politician who took his time, spoke to everyone, and was honest and sincere in his answers and views.

There were other business items that came up during the evening that brought the evening back to some of the issues that we have been facing time and again, nothing which I am at liberty to discuss here, but it was an excellent evening nevertheless and our client seemed to be pleased with the overall experience and results of the evening. And, personally, the evening served as greater motivation to do my part in participating in the process and ensuring that Pennsylvania continues along the right path during a second term by Governor Corbett.

In the end I only left with one question unanswered: when asked if there is any media in the room, should I start raising my hand? It is an interesting dilemma and one that will only become more complicated as some other projects, hopefully, come to fruition. I guess I will have to take this day by day, event by event, until I reach a clear conclusion. Until that time, my hand will stay down. No need to complicate things.  

A Little After Work Entertainment

Office parties are always an interesting balance between business and reality. On one hand you head in there knowing that there are people you have been trying to track down for days and need to get a few quick answers or schedule a few meetings for the following week while, at the same time, you just want to relax a little bit and enjoy the informal get together. The trick is learning the give and take of the two.

Tonight was one of those nights for me as I attended a client’s holiday party. There were a couple quick things that I need to talk to a few people about but I made sure I worked them in and moved on as fast as possible. They had to get handled but I didn’t want to ruin the night with work. Plus you want to avoid getting the evil eye from their wife who is standing a couple feet away listening to every word.

The rest of the time is an excellent opportunity to let your guard down just a little bit and talk to as many people as you can. While you undoubtedly know many of them, there are bound to be a few people whom you’ve never met and a handful of people who have, until tonight, been a name on an email. Just like any event, meeting, or other type of gathering I’ve been to I go into it with the simple reality that you never know who you are going to meet or what you will wind up talking about.

Tonight the topics ranged from Rotary, Masonry, and other clubs and organizations to politics, firearms, and genealogy. It was quote the interesting night of ever changing dialogue and jumping from one completely different topic to another based on the person with whom I was speaking. But it was fun having a little variety in the night and I was able to learn a lot about many of the people in attendance.

Inevitably, at just about every office party I have ever been to, there always seems to be someone who becomes very loud toward the end of the night. Usually someone who has had a little too much to drink, whose face is about three shades beyond pink, and they still have a drink in their hand. Often their volume is accompanied with an overestimation of their abilities and a lack of appreciation for others around them (as well as people not around to defend themselves).

I like to remember these parties, the good and the bad, which is why I don’t drink at such events. Of course, the other major factor is that often I have to drive home but mainly it is because I don’t want to risk forgetting the details of what took place, again the good and the not so good. It is also ensures that I don’t turn into that guy. And if you’ve never seen that guy at an office party you better get some help. Don’t be that person. Be the one who remembers.

And Nicolas Cage Is Nowhere To Be Found

This morning I woke up in a state that I had never been in before last night. I arose from a bed absent of my wife, reached down, and shoot out my shoes just in case because you never know what may have crawled into the room during the night from the arid surroundings. Today I woke up in a small cabin/suite at Rancho de los Caballeros in Wickenburg, Arizona with a full day ahead of me to try and get up to speed with the details of one of the clients for which I work.

Having not been able to fall asleep until about one in the morning (local time) I was not too happy with the blaring iPhone alarm at 6 AM. After hitting the snooze button a few times I managed to get up and out the door not really knowing what direction I needed to walk to get to the dining room next to the lobby. Camera in hand I slowly retraced the path I think we drove the night before in the pitch black desert night.

It wasn’t long until I took my first pre dawn photo of the day.

Somehow I managed to find my way back and, looking off to the left, I caught a glimpse of the sun as it illuminated a tree at the far end of the small parking lot.

 

After a prolonged breakfast with my boss and our client we made our way to the first class of the day to absorb as much as we could during this short trip. A few hours later and with a much better understanding of both what the company does and how we can best serve them, it was time to head back to the dining room for lunch but not before I called my wife.

While I was on the phone wishing that she was here with me I took note of the small island in front of the main entrance where the flower bed was full of colors encompassing the entire spectrum.

Lunch went very quickly as I hopped from table to table trying to talk to as many people as I could and hear about all the perspectives and experiences from those in attendance. It seemed like in no time we were back in the classroom drilling down into the minutia. I’m just glad that I find it interesting or else my energy would have completely left me in a post travel daze. However, having spent much of the day planting in a conference room chair I took advantage of the thirty minutes between meetings to walk around the property and take a few more photos.

The first of which during my after class walk was when I finally took note of one of the large cacti against the blue sky (the first vibrant blue of an otherwise overcast day)…

…followed soon after by the sun radiating around a cactus on the other side of the narrow road.

I meandered between the buildings…

…and enjoyed the mountains in the distance…

…before heading into the last, but informal, meeting of the day.

With everything taken care of, the running around completed, and the list of task having grown to dominate multiple notepad pages, it was time to head out further into the desert for a cook out to close out the day. The manicured oasis provided a wonderfully relaxed means of getting to know participants and attendees just a little bit better without the primary topic of conversation being work related. After all, that is an inevitability when you have a campfire going.

With just a handful of us left creeping closer and closer to the burning embers during the brisk evening it was time to call it a night and head back to our rooms to rest, relax, and prepare for another busy day. It is also another day when I can attempt to not get lost on the way to and from my room but obviously I managed to get back tonight, and in the dark no less, so I guess I’m making progress. One more full day in Arizona but also another full day away from my wife.  

 

*Note: The title makes reference to the Cohen brother's movie "Raising Arizona" starring Nicolas Cage and Holly Hunter. Sometimes I find I have to spell out my obscure references.