After the craziness last week it was nice to the usual Monday routine. Come to think of it, we haven’t had a ‘normal’ Monday for some time now as we have been jumping from one project to another which pushed back our usual slate of Monday internal meetings to later in the week. While things are still as busy as ever, the lineup of meetings seems to have returned to their usual timing.
However,
heading into this week I feel as though I am finally returning to normal and
the deteriorated PR skills from my extended time away from the industry are
beginning to regenerate. They have been there from the time I started this
current job in one form or another but now there is marked growth with a return
to my former productivity and efficiency within reach. It is hard to explain
but I think the best analogy, and a clichéd one at that, is that if you let a
car sit for a year it is going to take some time before you getting working
efficiently again like it’s supposed to. Sure it will probably run as soon as
you turn it on but there is going to be a lot of things wrong with it that you
are going to have to address one by one. Eventually everything is fixed and
things begin running smoothly again, like they should be.
Awkward
analogy, part of one. Awkward analogy, part of one. Your blog post is ready.
After
the success of last week now in the past, it is time to work on the other
projects that have been put off or passed off over the last couple of weeks.
With that said, there are still many opportunities that have come about from
the work done and the meetings held last week with will be in addition to what
is usually in the growing pile on the desk. But now there is a schedule that I
can rely on until it is drastically changed over and over again. Hey, that is
the business and industry in which I strive and what keeps things interesting
during the week.
So,
the routine survived today which is not bad. Sometimes you have to have a
predictable day that allows you to cope with the insanity of the ‘normal’
schedule. I don’t know how long this planned out week will last but until the
schedule falls apart I am going to enjoy the predictability for as long as it
can hold out (or until we can’t take it anymore). Hey, we are a unique group of
people, those in the PR industry, and sometimes we are at our best when the
schedule goes to pot so when things are calm for too long we have to switch it
up to maximize our productivity. I never said we were a normal bunch.
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