Surprising Statistics

Recently I noticed a rather staggering number when scanning through my social media accounts. It turns out that, somehow, I have had over one million profile views on Google+. That being said, of the social media sites that I use on a regular basis I am the least familiar with Google+ so I had to do some digging to figure out how that number is calculated. This led me to a post by Mark Traphagen on the Stone Temple Consulting website which provided some useful bullet points:

• Posts are counted for any view of them in any Google+ stream. A viewer does not have to click on or otherwise engage with a post for it to count as a view. So even if the viewer scrolls by the post in her stream, a view is counted. Basically, the post just has to have been seen on someone’s screen. Interesting tidbits: 
• All shares of a post that are seen by others count as views, both for the sharer and for the original poster.
• Posts that become recommended content in others’ streams because someone +1’ed them can count as views for the original poster.
• Embedded Google + posts also can increment this view count. That’s because a post embedded in a site page using the post’s embed code displays in an iframe, which means it is actually being viewed on the plus.google.com server.
• Photos/images (UPDATED!) must be “opened” only need to go by in someone’s stream (or be seen on Blogger, Picasa, or Chromecast) to count for a view.
• Profiles & Pages only count as a view when someone opens them in their own tab or window.

Even with this “explanation” it is still a surprising figure to me as I am one that uses social media but doesn’t really leverage it to the best of my ability. When you factor in that I only have just over 160 Google+ followers, 3,536 LinkedIn followers, 1,000 Twitter followers, and exactly zero people following my blog through Blogger, it still doesn’t add up. I could dig a little more and try to find a proper accounting of this figure but, in the end, this isn’t really important.

The numbers that I am focused on are the daily goals that I have set for myself by writing a blog a day, every day, with a minimum word count of 400. That is what I focus on with everything else being a pleasant surprise. It is with this in mind that I find the nearly 90,000 blog views much more gratifying than the magical one million figure under my Google+ profile picture. The growth of the blog has been steady over the years and knowing that I have been able to keep the promise I made to myself (and later my readers) is what keeps me writing every single day.

Two Years Since The Night Was My Day

While there certainly have been a lot of changes that have happened over the past year, both good and bad, the difference between our lives two years ago versus what it is now is even more staggering. In addition to moving to a new place, two years ago I was still working the night shift at our old apartment building. It was about this time in 2013 when I handed in my two week notice and prepared for the long days ahead working two jobs during this important transition. The next day, October 2, 2013, I started with my current employer and haven’t looked back since.

Not only was this a moment that restarted my career, it was a time that marked the end of what was a rather difficult period for me and my wife as we had spent the previous year and a half just trying to get by as we both worked for an hourly wage while trying to find the time to spend together. We had to just put our heads down and work trying to get enough money to pay bills and cover living expenses. Of course, with our finances so tight it also meant that we accrued some debt (to put it lightly). Things began to change once I rejoined the daytime workforce.

The past two years at my new company have been tremendous. While my initial thought heading into the job was that it was going to be a great place to work and advance my career, I really had no idea what to expect or whether I would be able to shake off the rust and get my career moving again. It was a bit of a challenge the first few days but I was surprisingly able to get things moving again rather quickly. And it was a good thing as those first few months getting the company up and running was both trying and rewarding at the same time. By the end of the first six months I was starting to feel completely comfortable once again and just in time for my review and promotion.

Since then it has been both a lot of work and also tremendously rewarding to watch the company grow. Some things happen for a reason and being out of the industry so long is now paying dividends in my being able to work where I do. It has been a great relief to have a career again that I enjoy and working for a company that sees all of us as a family rather than just a name on an account. I am looking forward to the next year, two years, and decades after that.

Promotion

After dinner this evening I was sitting and thinking about the day. I was also thinking about past jobs and different times in my life. It was at this time when I came to the realization that with all the jobs that I have had and all the places I have worked I have never received a promotion… until now. While this may bother some people it is something that is happening at the right place and at the right time of me. If I had been in this position in the past I don’t think that I would have appreciated it as much as I do now.

I have had many raises in my professional career but I have never been promoted during that time. While raises are nice there is something about changing your title that, for me, means more. There is only so much that money can do to recognize effort, when you know that you are progressing through the ranks in your chosen profession it really makes you feel that you are being recognized for all the work and long hours that you have put in. If I had to choose between the two I would pick the promotion. The money will come but the recognition is what keeps you pushing harder and harder. Although I will say that getting both would be the preferred choice.

I guess this is the perspective that you develop over the years. A way of looking at things, of appreciating where you are and what you do that at times is lost on the younger colleagues that I have seen come and go over the years. Like many of us in our zealous youth, more is expected than what we really deserve. However, what used to be kept in check so that we may be brought back to reality seems to now be more determined and stubborn than ever before. Too many young people are expected to be handed everything in the workplace, too many of them think that everyone should be equal, too few put in the time and energy in order to earn what everyone else has had to work for during their career.

I am proud of what I have earned and I am going to make certain I keep working hard to reinforce that decision. It has been a long journey filled with hard work and sometimes just getting by, but also one that has been tremendously rewarding and that has lead me to places and to make decisions that I would have never entered my mind a decade ago (or five years ago for that matter). While it has not been the easiest path to my first promotion I don’t think I would change a thing… that may be one of the first times I have ever used that overused phrase but it seems to sum things up nicely.

PR CPR

Get your club back into rhythm.

Just a few thoughts stemming from a district meeting I had last night in King of Prussia....

Public relations and communications are an important part of any successful company or organization and Rotary is no different. Too often, this is something that is overlooked both at the club and on the district level but that perspective is slowly changing and those of us in District 7450 are doing our part by encouraging our fellow Rotarians to make that mental transition. However, this is a transition that is going to take a lot of time and a lot of energy.

The mentality that exists within most clubs, particularly smaller ones, is that the focus needs to be entirely on the service side of things. Those items or tasks that are necessary to promote the club itself are secondary. This is why many of us struggle with both membership and fundraising.

Unfortunately, there is also the generational and technological disconnect that exists in the membership which hinders the adoption both of methods and strategies essential for growth. Obviously, things need to change and they need to do so in a big way. The question is how do we implement such change into a system and a population that is hesitant to embrace a new way of holistic service to the community, club, district, and one another?

Change needs to be a step by step process not a mandate. A perfect example is social media. Many members are uninterested in having a Facebook profile and don’t see the need for one. The task then becomes to create the need. Show them why it would be a good thing to have in their lives both personally and regarding their Rotary involvement.

Maybe they want to see all the pictures of their grandkids, maybe they want to meet new people, maybe they want to get more involved in their service but are unable to make a regular time commitment. Demonstrate the value it can have in their own lives and they will better understand the need for the club to have a presence as well. It is not a guarantee but you will, most likely, reach at least a few members with this approach.

Traditional media is also something that needs to be high on the priority list and while it may take greater effort it can also carry with it a greater impact on your club’s exposure. Most clubs, large and small, promote large events and service projects to the local main stream media but that is only part of the story. Clubs need to write about and disseminate information regarding the weekly guest speakers as well as the induction of new members at the very least. Remember, if your club’s name is seen one time it’s a good thing but when people see your club regularly then you are entering into the realm of PR. This is when you are seen as an integral part of the community.

There are numerous other topics and details that can be discussed around the subject of PR and communications and many of them I have either already covered (here and here) or will be covering in the future. But, for now, I will leave you with the above topics for consideration and I encourage you to get involved by finding new ways to promote your club and to promote Rotary. There is no question that we do great work as Rotarians but sometimes they can go by the wayside if no one knows about them so let your voice and your club’s voice be heard.