Throughout the day, questions lined up one after another. It all began early in the morning when my wife and I came across a few questions that we will have to consider throughout the week before even approaching an answer. Nothing that hasn’t been discussed before but it was a time that we just need to make an assessment and rethink some of the resent events (mostly revolving around apartment hunting but also how we need to adjust how we are spending our time). A theme that began at home would carry throughout my day.
Why
do I have to go to New Jersey?
I
have been able to avoid venturing into New Jersey for nearly two years. So, why
did I venture across the river? It was to ask questions. We had drafted a
number of probing questions for a client last week and today we were finally
able to drive over and ask those questions, sift through the answers, and color
the stories that we will be pitching over the next several months about our
client. We conduct these sessions with all our clients and finding the answers
to these questions, even the obvious ones, which help to clarify both new and
old directions in the PR program.
By midafternoon I was back in the office and, more importantly, back in Pennsylvania. And what did I find in my email upon my return. That’s right. More questions. In two separate emails actually.
The
first series of questions were actually from a reporter for a client (a
different one than the client I just met with in the other state). Any of you
familiar with PR knows that my next step was to spend some time drafting the
initial responses. With the exception of a few moments here and there (we will
get to that in a minute), I spent pretty much the remainder of the afternoon
drafting those responses and putting in the work to create as little work as
possible for our client.
What
occupied those other moments during the afternoon was another email that
contained even more questions. This time it was a list of things sent over from
my MIL realtor regarding the apartment that my wife and I are hoping to rent.
As it turns out, the owner had a few questions regarding both some of our debt
and our recent employment history. Well, the real focus was on the employment
record as they had already turned down an application based on that factor
alone.
I
felt like Albert Brooks’ character in ‘Defending Your Life’. We haven’t done
anything wrong, you know I have basically worked whatever job would pay the
bills, but it wasn’t the preferred employment history so it was, by default,
wrong. Never mind the fact that we remained current on all our bills, payments,
and, of course, rent.
Oh
well, such is reality. Now we will wait and see what results from all the
answers given throughout the day and if any more questions come about. Basically,
this is when the interesting part starts.
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