Tuesday, March 18, 2014

Modex Day Two: I’m Beat!


Day one at Modex was a success and, while exhausted and walking slightly above a stumble, I was looking forward to day two at the show. Today was ‘stop by’ day when I was looking forward to meeting the media members who were not able to set up a specific time during the week but assured me that they would stop by at some point during the show. Actually, there was also a scheduled video interview in the early afternoon that consisted of preapproved questions and some uncomfortable makeup.

By the time we departed the booth in the early evening we had added three more media interviews to the six from yesterday. Having spoken to nine publications in the past two show days, we all made our way up to sublevel three to partake of unique cocktails and relaxing conversations. This, of course, extended our day well into the evening and we were all ready to head off as a team and enjoy what has been a, so far, successful event.

It should also be noted that the attendance at the show today was much greater than that of day one and the constant waves of people reverberated back and forth across the hall with many of them stopping at our booth to find out more about the company and the technology. It is actually commonplace for the first day to be the lead up and the event to peak over the second and third days but something else coming into play was the fact that it wasn’t raining when the doors opened at 10:00 am. It may have been cold this morning but it wasn’t wet.

Sitting around the dinner table, at a restaurant right near the hotel and show location, it was the first time since we arrived on Sunday that I began to relax. I wasn’t, and still am not, at the lean back stage but we passed the point today of all the work previously put in starting to pay off. The interviews were happening, the coverage was beginning to come to fruition, and the client seemed satisfied with our efforts. It was time to breathe just a little bit.

Maybe the best part of this all is that this is already at a point that it has set the new standard for us to surpass next year and we still have a half day to go tomorrow. While I don’t expect a lot more, it would be nice to check one or two more media members off my list. Tomorrow will really determine if I will be able to lean back on the flight or if I will be wondering what could have been done differently in order to get one or two more people in the booth. I wonder which one it will be.