Day
one at Modex was a success and, while exhausted and walking slightly above a
stumble, I was looking forward to day two at the show. Today was ‘stop by’ day
when I was looking forward to meeting the media members who were not able to
set up a specific time during the week but assured me that they would stop by
at some point during the show. Actually, there was also a scheduled video interview
in the early afternoon that consisted of preapproved questions and some
uncomfortable makeup.
By
the time we departed the booth in the early evening we had added three more
media interviews to the six from yesterday. Having spoken to nine publications
in the past two show days, we all made our way up to sublevel three to partake
of unique cocktails and relaxing conversations. This, of course, extended our
day well into the evening and we were all ready to head off as a team and enjoy
what has been a, so far, successful event.
It
should also be noted that the attendance at the show today was much greater
than that of day one and the constant waves of people reverberated back and forth
across the hall with many of them stopping at our booth to find out more about the
company and the technology. It is actually commonplace for the first day to be
the lead up and the event to peak over the second and third days but something
else coming into play was the fact that it wasn’t raining when the doors opened
at 10:00 am. It may have been cold this morning but it wasn’t wet.
Sitting
around the dinner table, at a restaurant right near the hotel and show
location, it was the first time since we arrived on Sunday that I began to
relax. I wasn’t, and still am not, at the lean back stage but we passed the
point today of all the work previously put in starting to pay off. The
interviews were happening, the coverage was beginning to come to fruition, and
the client seemed satisfied with our efforts. It was time to breathe just a
little bit.
Maybe
the best part of this all is that this is already at a point that it has set
the new standard for us to surpass next year and we still have a half day to go
tomorrow. While I don’t expect a lot more, it would be nice to check one or two
more media members off my list. Tomorrow will really determine if I will be
able to lean back on the flight or if I will be wondering what could have been
done differently in order to get one or two more people in the booth. I wonder
which one it will be.
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