Wednesday, September 10, 2014

Another Year, Another New iPhone

Picture via @Apple Twitter account.

In the not too distant future there will be lines wrapping around the block of people waiting to get their hands on the ‘latest and greatest’ Apple product to hit the market. As with previous releases, Apple held a massive marketing meeting launch party to announce the iPhone 6 yesterday. I would say that this is an exciting turn of events for me but I honestly wasn’t even aware of it until I turned on the radio last night on my way home. Oh course, my immediate thought upon hearing the broadcast was “didn’t they just release the iPhone 5?”

I have never been one to eagerly adopt the newest technology. I am surrounded by many such products on a daily basis at the office as clients roll out new innovations and reporters discuss their most recent conversations but, personally, I am perfectly happy being a little behind. In this instance, my iPhone 4S is still functioning (for the most part) and my computer can handle all of the basic tasks that I need it to process. With that said, Windows 8 still sucks.

I guess the most interesting part for me during this perpetual upgrade cycle that most people have bought into is the ebb and flow of expectations that people have for these products and the lengths to which they are willing to go to be one of the first people to own one. And all of this so they can have a sleeker design and a slightly larger screen or, for those unwilling to hold their phone, a watch that goes beyond the boundaries of James Bond and into the realm of unnecessary functionality. It's a freaking watch people. Screw the Jones’, this is more like keeping up with the Jetsons.  

In the end, the biggest winners in this adoption cycle is not the people buying the products. The people benefiting the most from these launches are Apple, the credit card companies, wireless service providers, and criminals looking for another way to access information. Well, this time around U2 got a good boost as well. Touché Bono!

As for me, I will stick with my now antiquated iPhone 4S until it finally dies. And when it does I will try to get another one as I don’t ever plan on spending $200 on a new phone and I don’t want to have to buy a whole new set of plugs for the iPhone 5. As for my watch, I’ll stick with my Hamilton as it does what it is supposed to do by telling me the time whenever I look at it. Thankfully, I don’t have to wait in line for either.