Anyone
who has served in the military are familiar with Colt. Anyone who has some
experience with firearms is probably familiar with Colt as well. Heck, if you
ever watched a Western you probably recognize the name. Overall, it is safe to
say that the Colt brand remains in the pantheon of firearms manufacturers.
However, the question now is how long will the company hold that revered place
in the industry?
The
fact remains that of the countless veterans with whom I have spoken that remain
involved in the firearms community the majority of them refuse to purchase a
Colt for the simple fact that there are better firearms on the market (especially
for the price). Heck I can even remember the issues I had with my service rifle
on the range and thinking to myself at the time “how do they expect this to
hold up in the field?” It has become pretty clear that while the name remains
near the top of the echelon, the actual firearms that are being produced fall
far short of that reputation.
While
there is no hard evidence to back up this assertion, it seems as though this is
a significant contributing factor to the ongoing financial struggles that Colt
continues to face. With contracts being cut and a variety of other options in
the civilian marketplace, Colt is finding it difficult to compete and remain
financially solvent. The current bankruptcy mumblings have been part of the everyday
operations of the company for the past decade and now might finally be the time
when the hammer falls.
The
poorly structured company has nearly exhausted their resources even going so
far as mortgaging many of the patents that the company holds. When the reserves
are depleted and the revenue streams begin to dwindle down to a trickle, it won’t
be long before the company faces the inevitable. While I don’t want to see the
company go under, at some point you have to come to the realization that maybe
it is for the best. The products they are putting out into the marketplace are
not Colt quality like production runs in the past. It might be time for them to
step aside.
Given
the power that the name and brand still holds in the mind of consumers, even a
bankruptcy will not spell the end for Colt. It is almost guaranteed that the
brand will meet the same fate at Springfield Armory and be reborn in a
completely different company and corporate configuration. It may not be a bad
way to go.
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