Every
once in a while there is something a little different that happens at the
office. Well, not at the office necessarily but with our clients. I’m not
talking about anything major just a minor change in the routine. This was the
case last week when we took a momentary step back from our usual public
relations duties and assisted in the creation of a video case study. For me,
this was a first, as in all my years of experience there has been an odd gap in
this area… plenty of written case studies but nothing that was committed to
film.
Unfortunately,
due to a previous obligation, I was not on site for the shooting of the
interviews or the organization at work but I have been taking part in about
every other aspect of the process from coordination to script creation. Come to
think of it, it has been some time since I have been involved in writing for
the camera as I believe the last time I ventured into that genre was during a
screen writing class in grad school the lessons and techniques from which I am
still employing today.
Of
course, while some may see the filming as the culmination of our work. It is
really on the midpoint at best as there has certainly been plenty of work prior
and there is still a multitude of objectives that must be met afterward. This includes
editing, dissemination, publication, and making sure that everything is ready
to go for a trade show in a couple of months. Additionally, this project might
lead to similar projects with a few other customers down the road including the
possibility of filming at the aforementioned trade show. It just goes to show
that most of the time great work leads to more great work.
In
the week since the raw footage was captured, it has been a waiting game as we
are all eager to see the resulting product. We pretty much know what to expect
but nothing is ever certain until you see it for yourself. In the meantime,
many of those other projects are slowly unfolding and there has been a plethora
of other projects both for this client and others that have occupied my time
and my mind. This includes some upcoming travel and a few things that are finally
coming to fruition. All of these things took a considerable amount of time and
energy to get done but, in the end, our clients are happy which means we are doing
our jobs and exceeding expectations.
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