From Simple Technology To Simplifying Technology

You know you miss it!

It’s amazing when you think about how much technology is woven in and throughout our lives. It’s one of those things, like gaining weight, that gradually takes hold of you a little at a time. Before you know it you are constantly checking your email at all times of day and night and you see people getting jittery when they don’t have access to their phones or, what’s worse, when they can see that their battery is getting dangerously low and they are crawling around the waiting room desperately searching for an outlet. You know you have seen those people. Heck, I am sure we have all done it at one time or another especially on long trips.

Personally, it’s interesting looking back to the typing classes in elementary school when we all did our best to get the work done as quickly as possible so we could play Oregon Trail on the green Apple screen. Or the time when I created my first email account, AOL of course, when I was in high school… “You’ve got mail” was something to look forward to in those days before the extreme inundation of spam that we sort through today. There are times when I miss that ear piecing screech before being able to retrieve my messages but those moments are usually very brief and only wash over me when my mental servers begin overheating.

Look back at how far we have come… do you think you could wait through the multiple dials before your modem would connect?

I think back sometimes when I spend the entire day, like today, writing press releases, blog posts, pitches, and emails all revolving around technology. That is what I do for a living and I am pretty good at my job. Of course, I am more about talking to people about the technology. Thankfully, my late blooming technology background, has served me well in that I am able to translate many of the complex topics and innovations that I am surrounded with every day.

Now, it has gotten to the point that I have people seeking me out to apply my abilities. In fact, this summer I will be delving into a new project that the Grand Lodge of Pennsylvania is working on. Actually, it is more of an upgrade or overhaul rather than something completely new. Either way, I am going to be exploring the initial aspects of this program and looking for ways to easily navigate through and explain the details. This is what my brothers will be relying on me for when everything is rolled out.

So, it should be an interesting summer project but one that I am looking forward to as it is a great way to combine what I do for a living with my masonic life, much like utilizing my writing and PR background as Secretary. It makes it a lot easier and allows me to have a greater impact when I can apply my craft to the craft. Of course, there are also times when I want some separation like when you had to wait for the internet to load dividing the real and virtual world. In the end though I wouldn’t change a thing as I enjoy the constant connectivity. Besides, when we really need it, there is an off button for everything.  

Musings About Mobile Monday

Yesterday was a long day but, fortunately, it didn’t feel like a case of the Mondays. It wasn’t about what had to be done at the office it was simply being out of the apartment for so long and all for business purposes. A day that began at the office ended at a Mobile Monday Conference in Philadelphia (right next to 30^th Street Station at the Cira Centre).

With the exception of running around like a mad man right before leaving the office, testing the limitations of the speed limit on the Pennsylvania Turnpike, and having my patience tested when I missed the earlier train from Wynnewood by a matter of seconds, it was a great night that offered a lot of insight into the future of mobile in retail. Having recently delved into this space head first with my clothes on last month it really is a fascinating field and one that was interesting to hear multiple perspectives on during this event. It’s always fun to wade around in a pool of ideas.

During the evening it was also nice to simply get out and talk to people whom I may not have had the chance to meet during the usual course of my day. Of course, it was also an opportunity to run into a few people that I normally don’t run into during business hours including a fellow Rotarian whom I have met on a few other occasions at Rotary events along the main line. I guess if you get out and meet enough people you are bound to have some overlap here and there.

While meeting people is a great part of any gathering, the event really is only as good as the subject matter and speakers. The speakers may have seemed a bit dry to some but I found the discussion and audience interaction fascinating and the statistics definitely give you something to think about. Of course, leave it to me to be distracted by the fact that the panel moderator looked a lot like Robert Sean Leonard (Wilson from the television show House).

The idea of mobile in retail was not just something that got me thinking about the current applications and future implications (especially with the recent death null of Blockbuster) but it all got me thinking about how much things have changed in the short span of my own life. What once was advanced to play Oregon Trail on a green screen is not HD and 3D televisions and virtual gaming; what once involved taking an imprint of your charge card at the register is not a simple app that allows you to order ahead of time and pay with your phone.

It really is an amazing transformation that we have gone through in the last 20-30 year. Heck, even over the past 5-10 years. It makes me wonder what could be around the corner; what could be the next big breakthrough in technology. But, I think the main questions to be considered are whether the current technology (mobile retail included) is making our lives better/easier and whether the next step forward will, effectively building on the current innovations, will improve our lives or exacerbate our problems?