Photo of Ray Tanner Sr. taken from Tanner's Sport Center website. |
Anyone
that is familiar with the show “Cheers” knows the theme song mentioned above
and is familiar with the greeting that Norm received when he walked in the bar.
However, in life, that is something that not everyone has been able to experience.
Over the years there have been to a few places that have greeted me with the same
friendly demeanor and familiarity. Recently, the one place beyond work, Rotary,
and lodge where that happens to me is when I walk into my favorite, and in my
opinion best in the Philadelphia area, gun shop, Tanner’s Sport Center.
The
interesting thing is that every time I go there to pick up a small item or two,
usually a magazine, ammo, or beef jerky, there are people there spending hundreds
if not thousands of dollars all around me. No matter how small the purchase
every sales person knows exactly who I am, greets me, and entertains my
requests to see firearms that they know I am not going to purchase. It is
during these times of window shopping that I have had some excellent conversations
with each one of the people working at the store.
Of
course, there have been times when I have gone there to trade and, by the time I
left, walked out with something much better. Honestly, I don’t know how it works
out, but I find myself getting the better end of the deal every time. I have seen
the prices, especially during the gouging period about a year ago, and at no
time did the prices skyrocket at Tanner’s. Not surprisingly, this caused the
parking lot to overflow onto the grass (if you could even find a spot) and the
shelves and cases to look a little to airy. But that is what happens when a
store remains equally loyal to their customers as the customers are loyal to
the store (that loyalty is also evident through their constant communication on the store's Facebook page).
I have
been to dozens of gun shops throughout the area and outside of the area, especially
during this never ending ammo shortage, and I can say with certainty that most
are not focused on customer service and that is putting a positive spin on the
various situations. Tanner’s has always been a store with a family feel and,
while for many people this may be hard to understand, it is somewhere I can go
to relax and feel immediately comfortable. I can talk to the people there like friends
I have known my entire life and with whom I share a common interest.
There
are stores open for the sole purpose of making as much money as possible, even
if that means gouging their customers, and there are others that focus on the
service of their customers, treating them like friends or family in the
process. These are the stores that take the time to know with whom they are
speaking, take an interest in the products that are on the shelves, and care
enough to remember your name whether or not you are there to buy, sell, or just
browse. This is why we need to continue supporting the local stores where
community is part of the business plan and sales are fueled by fairness,
respect, honesty, and loyalty. It is for these reasons that I am writing this
post, the first promotional type post that I have written on this blog (restaurant and travel reviews don't count), and why
I encourage you, if you are interested in firearms, to stop by Tanner’s Sport Center and show them your support.
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